Day One Agenda: 29th June 2010
08.30 Registration And Coffee
09.00 Chairman’s Welcome
Simon Bergman
Director
Information Options
09.10 Keynote Presentation : Strategic Communication and Overseas Campaigns
- Role and importance of Strat Comm
- How are we doing?
- Role of the media in Strat Comm
- Role of Influence on Deployed Operations
- Relationship between Strat Comm and IO in-theatre
Major General Gordon Messenger
Chief of Defence Staff, Strategic Communications Officer
UK MoD
09.50 Keynote Presentation : The UK’s Influence Capability
- How Is The UK Leveraging Assets For Influence?
- Coordination Across Offices And Agencies
- Key Challenges For The UK’s Influence Capabilities And Priorities For The Year Ahead
Air Commodore Robert Judson
Head Of Targeting And Information Operations
UK MoD
10.30 Coffee And Networking
11.00 Keynote Presentation : Managing A Coherent Message At The Strategic Level
Brigadier Mark van der Lande
Head of Operational Communications
UK MoD
11.40 Key Strategic Communications Initiatives Underway and Planned For HQ US European Command and Nato Shape
- Overview of the New Media strategy: Channels, strategies, feedback and
metrics
- Managing a consistent message across various communications channels
- The 12 month message calendar
- International cooperation
Sarah Nagelmann
Strategic Communications Advisor to US European Command and Supreme Allied Commander Europe
NATO
12.20 Networking Lunch
13.30 Understanding And Engaging Now Media
- The modern information environment: Instant and persistent, global and
local, seamlessly moving between print, broadcast, cellular and online media
- Information dissemination and access has changed, empowering new
communities and communicators
- Does your planning take into account that the Google and YouTube used by
our adversary’s key target audience is different than ours?
- The importance of understanding and engaging this environment, and its
tools, techniques, procedures, and purposes, in today’s enduring struggle
for minds to affect the will to act
Matt Armstrong
President
MountainRunner Institute
14.10 Technology Based. Human Enabled: The Future Of Cultural Information Engagement
- Operationalising data for use in the cognitive domain of conflict
- Tribes online as well as tribes on the ground
- Leveraging the confluence of social research and technology
Matt Bigge, CEO
Strategic Social
14.50 Coffee And Networking
15.20 The Influence And Intelligence Opportunities Of Virtual Worlds
- Employment in information campaigns and examples of possible application
- Recommendations
Professor George Stein
Cyberspace & Info Ops Study Centre, Air War College
US Air Force
16.00 Informal Network Analysis And Engagement In Conflict Zones
- Importance of engaging non-traditional and traditional key communicators
- Identifying, promoting and supporting natural allies in COIN and CVE efforts
- Establishing networks to achieve these goals
- Assessing foreign perceptions of US actions and communications
- New media dissemination methods
Ed O’Connell
President
Alternative Strategies Institute
16.40 Innovative Use Of The Media For Outreach In East Africa
David Campbell
Team Member
Alternative Strategies Institute